Europe's Top Virtual Fitness iOS Apps in Q4 2020: A Performance Snapshot

As the year 2020 came to a close, the virtual fitness industry continued to thrive, particularly on the iOS platform in Europe. Data from Sensor Tower offers insights into the performance of the top virtual fitness apps during the last quarter.

Zepp Life (Formerly MiFit), by Huami Inc., showed a steady download trend with figures hovering around 67K weekly, peaking at 148K in the week of December 21. The app's weekly active users (WAUs) demonstrated slight fluctuations but ended the year with an uptick, reaching over 2.5M active users in the final week.

Next, Strava: Run, Bike, Hike by Strava, Inc., saw a consistent revenue stream, earning up to 312K USD in the last week of December. Downloads for Strava spiked to 102K during the same period, and WAUs showed a healthy increase, finishing the quarter with nearly 2M active users.

Luni's Fitness Coach - Workout Plan experienced a surge in downloads in October, reaching 92K, but saw a gradual decline towards the end of the quarter. Nevertheless, the app maintained a steady revenue, with the last week of December bringing in over 32K USD. Active users followed a similar pattern with early peaks but ended the quarter with around 65K.

Fitbit: Health & Fitness from Google LLC witnessed its revenue peak at 155K USD in the week leading up to Christmas. Downloads saw a significant rise in the same period, hitting 140K. The app's WAUs gradually increased throughout the quarter, reaching a high of 568K active users by year's end.

Lastly, adidas Running: Walk & Run App by adidas presented a notable revenue jump to 72K USD in the week of November 30. Downloads for the app remained stable, with a notable increase to 58K in the final week of December. The WAUs saw a steady rise, concluding the year with over 647K active users.

For more detailed insights and data on the performance of virtual fitness applications, Sensor Tower remains a go-to resource.